Tech • E-Commerce • AI • Growth
The most valuable thing I learned in business did not come from Stanford or McKinsey. It came from turning around a $100M P&L in Vietnam in 12 months, leading a team of 1,400+ people.
Let's ConnectI am a business operator whose craft is growth. I sit at the intersection of strategy, technology, and execution, and I build the systems that make large organizations move fast.
Today I lead a global growth and marketing organization at Salesforce, spanning 150+ people, eight-figure budgets, and multiple business units including Slack. The work that matters most to me is not the marketing itself. It is the architecture underneath it.
Over the past two years, I have built unified demand generation systems, scaled product-led growth engines, deployed over 60 AI tools across my teams, and established full-funnel measurement discipline where none existed before. I opened operations in India, restructured teams around AI-native workflows, and built the kind of operating rhythm that lets a large organization move like a small one.
Before Salesforce, I spent six years at Shopee across Southeast Asia, rising from category manager to running the Vietnam commercial business before I turned 30. I scaled a retail operation 1,000%, turned an influencer channel from zero to 15 percent of platform volume, and managed relationships with over 50,000 sellers and partners across the region.
My education is in engineering: a bachelor's from Technion in Israel and a master's from Stanford, with published research in computational chemistry from Harvard. That foundation taught me to decompose complex systems into their simplest components, which is still how I approach every business problem I encounter.
I lead Marketing Operations, Business Intelligence, Marketing Technology, Data Engineering, Campaign Operations, and Marketing Strategy for Slack. I run a 35-person team across the US, India, Canada, and Ireland, spanning the full operating backbone of Slack Marketing.
Leading marketing operations, BI, martech, data engineering, and strategy for Slack. Built one of the most efficient marketing organizations in the industry in under 15 months.
Led a 1,400-person commercial organization across business development, seller monetization, and fulfillment. Turned annual P&L from -$100M to +$70-80M in eight months. Scaled retail operations 1,000%.
Silicon Valley Business Technology Office. Served leading technology, retail, and utility companies on IoT strategy, digital transformations, GTM, and software pricing.
Civil and Environmental Engineering. Teaching assistant at Stanford Center for Professional Development.
Environmental Technology Lab. Co-authored published research on carbon nanotube electrochemistry in ACS Applied Materials & Interfaces.
Civil and Environmental Engineering, International School. Co-founded Humanity Tech NGO. Board member, Engineers Without Borders Israel.